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about us

learn more about goldfinch financial group

Take the first step to more confidence in your retirement. We utilize a simple yet effective approach to retirement planning to ensure each and every client leaves with a clear understanding of what they were looking for. Read below to learn about each step in our process.

get started with our simple and effective process

Brainstorm

Initially, we will meet to brainstorm what your dream retirement looks like and how we can help. Our goal is to end the meeting with a complete understanding of all your goals, wants and needs for retirement. Plus, we want to get an idea of your current lifestyle to ensure the plan we create together ticks every single box for you!

Create

Next, we will come up with a plan together that incorporates our services and your needs. At Goldfinch Financial, we pride ourselves on creative and dependable retirement planning. During this step, you will see our creativity in action and will get the overall say in what option you would like to pursue.

Finalize

Once we have agreed on a plan of action, we can finalize all the details and get the plan in motion. During this last step, you should feel 100% confident in your new plan and how it will work for you. If you have any last minute questions or concerns, do not hesitate to bring them up!

meet our team

Meet the Faces of Goldfinch Financial

At Goldfinch Financial, we pride ourselves on transparency with clients and a creative approach to retirement planning. Learn more about our owners and their lives so far.

Gold Finch Financial Group BBB Business Review

Adam Coarts

Owner & Senior Agent

Finances run in Adam’s blood coming from parents who were accountants. It’s no surprise that he decided to create a career in finance as well. Adam, however, started out as a captive insurance agent, but soon learned that he could better serve his clients as an independent financial professional. From there, he decided to form Goldfinch Financial Group. Adam is licensed in Health and Life Insurance with almost two decades of experience in the industry. He specializes in Medicare/Medicaid, Annuities, Life Insurance, and Long-Term Care.

Kevin Turner

Owner & Senior Agent

Kevin began his career in the car industry where he learned how to effectively communicate and foster relationships with clients. After twelve years, he decided to make a career change because he desired to help others and wanted to better provide for his own family. He is licensed in Life and Health insurance and specializes in Medicare/Medicaid, Annuities, Life Insurance, and Long-Term Care. Kevin has now been in the financial industry for almost two decades. Throughout this time, Kevin has learned that most people truly need help and that an annual review by an independent professional can save them thousands of dollars per year.

Alex Duffy

Independent Insurance Agent

With a career in customer service and financial services since 1999, Alex has gained extensive experience at companies like Norwest Financial, Wells Fargo, Global Atlantic, Athene, and VOYA. His expertise spans loans, debt consolidation, and comprehensive financial planning, emphasizing smart money management and family protection. Holding Series 6 and 63 designations along with Life and Health Licenses, Alex is dedicated to helping individuals navigate healthcare options, achieve financial security, and plan for a dignified retirement.

Edward J. Petersmarck III

Independent Insurance Agent

Edward J. Petersmarck III, Goldfinch Financials' newest Insurance Agent, grew up immersed in the financial and insurance industries, learning the values of hard work and excellence from his successful parents. At Brother Rice High School, he balanced academics with athletics, contributing to his dedication to teamwork and perseverance. Following in his family’s footsteps, after high school he set out to pursue a career in Life and Health insurance, embracing the challenges of rigorous study and licensure to help others secure their financial futures.

Still have questions?

Contact us today to schedule an appointment using the appointment button below. Someone from our team will be reaching out to you shortly!

Adam Coarts

Owner & Senior Agent

Finances run in Adam’s blood coming from parents who were accountants. It’s no surprise that he decided to create a career in finance as well. Adam, however, started out as a captive insurance agent, but soon learned that he could better serve his clients as an independent financial professional. From there, he decided to form Goldfinch Financial Group. Adam is licensed in Health and Life Insurance with almost two decades of experience in the industry. He specializes in Medicare/Medicaid, Annuities, Life Insurance, and Long-Term Care. He loves that each day he has the opportunity to build lasting relationships and educate his community about their options for retirement.

Adam is married and has one beautiful daughter. He is most passionate about his family and does all he can to support his wife and child. In his free time, he enjoys golfing and spending time with his family. His favorite place to travel is Hawaii!

Kevin Turner

Owner & Senior Agent

Kevin began his career in the car industry where he learned how to effectively communicate and foster relationships with clients. After twelve years, he decided to make a career change because he desired to help others and wanted to better provide for his own family. He is licensed in Life and Health insurance and specializes in Medicare/Medicaid, Annuities, Life Insurance, and Long-Term Care. Kevin has now been in the financial industry for almost two decades. Throughout this time, Kevin has learned that most people truly need help and that an annual review by an independent professional can save them thousands of dollars per year.

Kevin has two young children that are very outgoing and active in sports. He is most passionate about his family, friends, and clients. In his free time, he loves golfing, watching his children’s sporting events, and traveling to warm areas during the winter time. Kevin has also previously been a mentor for Big Brothers and Big Sisters.

Alex Duffy

Independent Insurance Agent

With a career in customer service and financial services since 1999, Alex has gained extensive experience at companies like Norwest Financial, Wells Fargo, Global Atlantic, Athene, and VOYA. His expertise spans loans, debt consolidation, and comprehensive financial planning, emphasizing smart money management and family protection. Holding Series 6 and 63 designations along with Life and Health Licenses, Alex is dedicated to helping individuals navigate healthcare options, achieve financial security, and plan for a dignified retirement.
A lifelong Iowan, Alex developed a passion for sports early on, following the Iowa Hawkeyes and playing basketball and golf. He graduated from Newman Catholic High School in Mason City before earning his degree from the University of Northern Iowa. Now residing in Waukee with his wife and two daughters, who attend Waukee Northwest High School, Alex enjoys supporting their activities, cheering on the Hawkeyes, and spending time outdoors walking and golfing.

Edward J. Petersmarck III

Independent Insurance Agent

Edward J. Petersmarck III, Goldfinch Financials' newest Insurance Agent, grew up immersed in the financial and insurance industries, learning the values of hard work and excellence from his successful parents. At Brother Rice High School, he balanced academics with athletics, contributing to his dedication to teamwork and perseverance. Following in his family’s footsteps, after high school he set out to pursue a career in Life and Health insurance, embracing the challenges of rigorous study and licensure to help others secure their financial futures.
Now with Goldfinch Financial Services, Edward specializes in Medicare Supplement Insurance, Medicare Advantage, Life Insurance, Long-Term Care, and Annuity Products. His greatest fulfillment comes from building strong client relationships, understanding their unique needs, and providing tailored solutions to enhance their financial security. With a commitment to integrity and excellence, he continues to make an impact, helping individuals navigate their options and achieve long-term stability.

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